Times Tough? Time To Rethink Your Marketing
 | To be honest, as a marketing leader tough economic times aren't all bad. They present an (albeit forced) opportunity to rethink how we generate results for the business and the c cost-effectiveness of how create marketing initiatives. Here are five tips to make more out of less: 1. Status Quo Has To Go - So many things are done as a matter of tradition and habit. Take time to wipe your slate clean and reconsider everything you do from a marketing standpoint - separate what works from what probably doesn't, with an eye towards how things could be combined or improved 2. Get With The Times; Get Online - The web is an amazing way to connect with customers. It offers an accountable, efficient and active way to reach new prospects who are "in the market". Refresh your approach with an enhanced website, targeted/promotional microsites, an active search marketing campaign and social media efforts. 3. Think Smaller - Traditional advertising agencies are often expensive and overhead-heavy. Many times you can get more senior level experience, fresher ideas and more cost-effective work from smaller marketing or interactive shops. Give them narrow assignments to test their capabilities. 4. Sift Your Staff - A time of downturn offers the opportunity to make changes that are difficult in good times. Streamline, re-charge with new energy and restructure for a lean, mean marketing machine. 5. Stand Out - Breaking through the clutter is never more important than when resources are tight. Consider something out of the ordinary to attract attention, position yourself in a different light and ignite interest. |
Thanks for your ideas, John. As we've tightened down our spending, it has given us the chance to explore some new avanues...out with the old (many of which never seemed to work), and on to the web!
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