John Fimiani is principle in Springboard Group and co-founder of Oxiem Marketing Technology. His 25 years of marketing experience has helped him build successful businesses and brands in a range of business and consumer categories. John's unique insights create a guiding philosophy for progressive marketers seeking fresh thinking. His leadership has helped clients such as Procter & Gamble, H-P, Starbucks, Mead, Berol, Comfort Keepers and many others. John is an accomplished educator and frequent lecturer on strategic marketing topics at Miami and Wittenberg Universities.