Thinking Small Creates Big Results
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In a world when emphasis is placed on "big thinking", sometimes it's the little things that can make all the difference. Micromarketing focuses on narrow aspects of consumer needs to create product differentiation, and make a real difference to customers. This precision focus can make all the difference in today's competitive marketplace. Understanding the things that truly matter, and being exceptional at satifying those desires day in and day out, is the essence of excelent marketing. One great example of thinking simple is Google. They took the complex world of online search - then an open field for many competitors - and created a solution that connected with an unmet need of providing just the information someone needed, admist the vast and growing internet world. They recognized that in a busy world, where we all have so much on our minds at work and home, the last thing we wanted to do is wade through complex search variables. The result of their focus is legendary. The question for every marketer is this: how can we get to the simple, essential need of the customer and customer-to-be? To create a product or service that understands their need state, and simply meets it. |
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