Making Your Own Economy
 | I used to work for a company where the senior manager always spoke about "creating their own economy." He boldly stated that, in the midst of a deep recession after the dot-com bust, he company chose not to participate in the economic decline. He got it wrong, and they did unwilling "participate". It wasn't simply good intentions arrogantly misplaced (or more kindly, perhaps he was just trying to "motivate" us), but a misunderstanding that a big company can avert the macro-waves of the market tide.. I see things from a different perspective. I do believe you can create success in even a deep economic downturn. But you have to change the game, and create a win-win concept for youselves and your customers. Make the change from "going to work" to building your own business. Whether ground-up, or via the franchise route. And there are many "recession-proof" businesses that are thriving today. You must out-maneuver and out-smart the bigger, less agile business. Why does so much entrepreneurship take place during down times? Both due to necessity and discontent. Because our fundamental instint is to stay within our comfort zone. And until a dilemma or an inner desire to reach for something more overwhelms us, we stay with the status quo. Statistics show that more new businesses are created during an economic downturn than in prosperous times. Often, it is when somene loses their job or sees a pay decrease in their current profession. Then desparation, often crucial motivation, kicks in. Then motivated and skilled individuals find their unique pathway to success. Even during a downturn. So what's the point? For those of you out there seeking or contemplating a new "opportunity", or how to avert a difficult time in your work life, you can find a way to succeed. It's where America's greatness is derived... from the position of the underdog. Then success is so much sweeter, and you will ultimately be so much happier. Just be smart in the decisions you make, and stay motivated to create someting great. |
Comments